Secret Paradise Homes is a hospitality business that offers cozy and comfortable cottages in Nagaon, Alibaug, India. The cottages are surrounded by lush greenery and are close to the beach, making them an ideal destination for people who want to escape the hustle and bustle of the city and enjoy some quality time with nature.
The client approached us with a challenge: To create a branding identity that would reflect their vision of providing happiness and relaxation to their guests. They wanted a logo and other branding elements that would convey the essence of their business and attract more customers.
We accepted the challenge and started working on the project. Here are the steps we followed and the results we achieved:
Step 1: Research and Analysis
The first step was to understand the client’s business, their target audience, their competitors, and their goals. We conducted a thorough research and analysis of the market, the industry trends, the customer preferences, and the unique selling proposition of Secret Paradise Homes.
We also visited their website and their property to get a feel of their services, facilities, and ambiance. We were impressed by their spacious and clean rooms, their delicious food, their friendly staff, and their beautiful garden and play area. We learned that their customers were mostly families, couples, and groups of friends who wanted to have a peaceful and enjoyable vacation in a natural setting. They valued comfort, hygiene, hospitality, and affordability.
We also studied their competitors and found out that they had similar offerings but lacked in differentiation and personality. Their logos and branding elements were either too generic or too cluttered. We realized that we had an opportunity to create a distinctive and memorable brand identity for Secret Paradise Homes that would stand out from the crowd and appeal to their customers.
Step 2: Design Concept and Strategy
The next step was to come up with a design concept and strategy that would capture the essence of Secret Paradise Homes. We decided to use nature as our main inspiration and theme for the brand identity. We wanted to create a logo and other branding elements that would reflect the following attributes:
Happiness
Relaxation
Nature
Comfort
Simplicity
We also wanted to use colours, shapes, fonts, and symbols that would evoke these feelings and associations in the customers’ minds. We chose a warm and earthy color palette that consisted of shades of green, brown, yellow, and orange. These colors represented nature, freshness, vitality, warmth, and coziness.We chose a simple and elegant font that was easy to read and had a modern feel. We also added some subtle curves and strokes to give it some personality and flair. We chose a symbol that was inspired by the shape of a leaf. We used multiple leaves to form a circle that symbolized harmony, balance, unity, and completeness. The leaves also represented the three main aspects of Secret Paradise Homes: rooms, restaurant, and garden. We combined these elements to create a logo that was simple yet striking. The logo conveyed the message that Secret Paradise Homes was a place where happiness was just a drive away.
Step 3: Design Execution and Delivery
The final step was to execute the design concept and deliver the final products to the client. We created various branding elements such as business cards, letterheads, envelopes, brochures, flyers, banners, signage, website design, social media posts, etc. We used the same color palette, font, symbol, and style across all these elements to create a consistent and coherent brand identity. We also added some photos of the property and the surroundings to showcase the beauty and charm of Secret Paradise Homes.
We presented our work to the client and received positive feedback. They were very happy with the outcome and appreciated our creativity and professionalism. They said that our brand identity captured their vision perfectly and enhanced their brand image. They also reported an increase in bookings and customer satisfaction after implementing our brand identity. They said that they received many compliments from their guests about their logo and branding elements. They also said that they felt more confident and prouder of their business. We were delighted to hear this and felt proud of our work too. We thanked them for trusting us with their project and wished them all the best for their future endeavors.
Conclusion
This was one of our most rewarding projects as we got to work with a client who had a clear vision and passion for their business. We enjoyed creating a nature-inspired brand identity for Secret Paradise Homes that reflected their values and goals.
We hope you liked this blog post about our branding project for Secret Paradise Homes. If you are looking for a professional branding agency that can help you create a stunning brand identity for your business, contact us today. We would love to hear from you!
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