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Crafting 3D Magic in CGI Commercials

Overview

Explore the journey in CGI as it seamlessly blend 3D models into real-world footage, creating captivating and lifelike advertisements. Diving into the art of CGI, where imagination meets reality.

Deliveries

CGI Commercial

Harmonizing Real and Virtual Worlds

Challenges

The art of seamlessly blending CGI and live-action scenes. From lighting consistency to precise camera movements, we unravel the secrets behind successful 3D-real footage integration.

Entangling technology with the tangible world

Approaches

From storyboarding to creating all the 3D models and textures from scratch, our process was time-consuming and challenging. However, it allowed us greater control over the final appearance of the CGI sequence.

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Bad Proxy

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Noll

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Skairee

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