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![Label Design](https://static.wixstatic.com/media/2c5346_4776d5057cef467d87b4d992a836c8bc~mv2.jpeg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Mockup_4.jpeg)
Brand & Identity
FIONA
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Making visuals more natural and organic
Overview
A scented candle brand that offers a variety of natural fragrances to suit different moods and occasions.
Deliveries
Brand & Identity | Packaging Design
![Box packaging design](https://static.wixstatic.com/media/2c5346_ace7aa258a62441b9334e07a938964a2~mv2.jpeg/v1/fill/w_980,h_654,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Packaging.jpeg)
Minimalism and abstraction in design
Challenges
To create a scented candle brand that stands out from the competition and appeals to customers who value natural and quality products. The brand should also convey a sense of warmth, comfort and relaxation.
![Box packing](https://static.wixstatic.com/media/2c5346_2c1f418c2d6e407595936e58ada772de~mv2.jpeg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Free_Grid_Box_1.jpeg)
Design Language that Exudes Elegance
Approaches
To use a simple and elegant logo that features a leaf symbol and the brand name in a serif font. The logo should be printed on a white label that contrasts with the colorful wax of the candles.
![Packaging](https://static.wixstatic.com/media/2c5346_e8f389677a5e43a78c99f427d1eda5ac~mv2.jpeg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Free_Grid_Box_2.jpeg)
![Box pack](https://static.wixstatic.com/media/2c5346_7625698d783d4379bb8ea8d8fc622c96~mv2.jpeg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Free_Grid_Box_4.jpeg)
![Lavenderpackaging](https://static.wixstatic.com/media/2c5346_f03745be4f5a40fcb568bac4dabe8a8c~mv2.jpeg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/1.jpeg)
![rose packaging](https://static.wixstatic.com/media/2c5346_07432b2331bb4bb8853be515be8908a5~mv2.jpeg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/4.jpeg)
![Sandalwood packaging](https://static.wixstatic.com/media/2c5346_b8dda43d477d4f10bc260f45c0bce926~mv2.jpeg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3.jpeg)
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