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Brand & Identity
LEAFY LANE
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A brand rooted in deep love for nature
Overview
At Leafy Lane, we celebrate the vibrant world of fruits and vegetables, where nature's bounty thrives in all its splendor. We are passionate about bringing you the freshest, most flavorful produce, straight from the bountiful fields to your plate.
Deliveries
Brand & Identity | Packaging Design
![logo colors](https://static.wixstatic.com/media/2c5346_23a7e4d7b179452fabbfe7433103c7ef~mv2.jpeg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%2015.jpeg)
Branding and identity involve a cohesive and compelling approach.
Challenges
Finding a unique positioning and value proposition for Leafy Lane in a market saturated with similar offerings requires careful research and analysis.
![Packaging design](https://static.wixstatic.com/media/2c5346_aa7eff8450f5418dbf19db3caf0928aa~mv2.jpeg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%2015%20copy.jpeg)
Rediscover the joy of nourishment with Leafy Lane
Approaches
Capturing the essence of fruits and vegetables while avoiding clichés can be a creative challenge, ensuring that the brand conveys freshness, health, and sustainability effectively.
![fruits animation](https://static.wixstatic.com/media/2c5346_0de99071a20e4e94b31594830aa6f7f7~mv2.gif/v1/fill/w_980,h_490,al_c,usm_0.66_1.00_0.01,pstr/Fruits_1_gif.gif)
![card design](https://static.wixstatic.com/media/2c5346_99fb380ac701467296a3a84e190ffe40~mv2.jpeg/v1/fill/w_980,h_700,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201%20copy%202.jpeg)
![](https://static.wixstatic.com/media/2c5346_0b542796a5004c38b53cbad89fd7ec66f000.jpg/v1/fill/w_160,h_80,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/2c5346_0b542796a5004c38b53cbad89fd7ec66f000.jpg)
![Leafy lane Thumbnail.jpeg](https://static.wixstatic.com/media/2c5346_4a89e0b1363f42928db02423e8f41e90~mv2.jpeg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Leafy%20lane%20Thumbnail.jpeg)
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