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![Credit card Debit card design](https://static.wixstatic.com/media/2c5346_b2b6209043284646895873b4c2b4efcf~mv2.jpeg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/4.jpeg)
Brand & Identity | UI Design | Mobile App Design
PILOT
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Visual identity that reflects brand’s value and vision
Overview
A fintech company that wanted to create a strong and distinctive brand identity that would stand out in the competitive and fast-growing market of financial technology.
Deliveries
Brand & Identity | UI Design | Mobile App Design
![Fintech startup fintech brand identity](https://static.wixstatic.com/media/2c5346_554d12568d364077a27c0b0ae4211b95~mv2.jpeg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/1.jpeg)
Formal & Premium design style
Challenges
The task of creating a minimal professional logo with such colors that convey a sense of premium and trustworthiness was a challenge that could help the brand maintain its value and visual identity.
![Color pallete](https://static.wixstatic.com/media/2c5346_af83484441d04190aa6764416983504d~mv2.jpeg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3.jpeg)
Complementing values of brand by design strategy
Approaches
A design strategy and color themes that matched the pilot's trusthworthy values, step by step. We made a masterpiece that boosted the brand’s goodwill with every whiff.
![UI Design](https://static.wixstatic.com/media/2c5346_f4cd1f3100ab4f2f8840b5ec42a0cd3a~mv2.jpeg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/8%202.jpeg)
![Web Design](https://static.wixstatic.com/media/2c5346_b17b6592ba1b4bf2abddeba70ad3e178~mv2.jpeg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/10.jpeg)
![Mobile App Design](https://static.wixstatic.com/media/2c5346_aa0aba9d0fd249488d7175fd59944e7a~mv2.jpeg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11.jpeg)
![Credit card debit card](https://static.wixstatic.com/media/2c5346_b2b6209043284646895873b4c2b4efcf~mv2.jpeg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/4.jpeg)
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