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Immersive Anamorphic Art Magic

Overview

Sci-Fi Anamorphic Ad for Ultraviolette: Setting New CGI Standards with Indian Innovation

Deliveries

Anamorphic CGI Commercial

The Art of Anamorphic Illusions

Challenges

Creating the illusion of a bike popping out of the screen is the toughest part of anamorphic advertising. It requires precise blending of lighting, texturing, and projection angles to make the digital elements feel real. In this project, we made the character, bike, and environment appear as if they were leaping from the screen into the real world, using advanced CGI and 3D techniques.

Seamless Integration of CGI in High-Tech City Advertising

Approaches

We created a hyper-realistic scene featuring a fully animated CGI character seamlessly integrated into a high-tech cityscape. Using precise projection angles and advanced 3D techniques, we ensured perfect alignment with the real-life hoarding dimensions. Each frame was meticulously crafted to achieve perfection, resulting in a high-quality video for a massive advertising screen.